How will the Prime Early Access Sale work? In July, we saw businesses of all shapes and sizes running discounts during Prime Day, from other major retailers like Target, Nordstrom, and Walmart to smaller businesses like Clare and Our Place. We’ll keep you posted on everything you need to know about the new Prime Day Sale and all of the competing discounts we come across. While it’s a bit early to tell, we anticipate that Amazon competitors will start announcing major sales events to take place around the same time.

While retailers tend to save their biggest sales for the period now known as Cyber Week–the blur of discounts that run from Black Friday to Cyber Monday after Thanksgiving–Amazon is planning to start things more than a month early. After all, why wait until Black Friday to stock up on gifts? When is Amazon Prime Day?

The two-day event will take place on October 11 and 12, and offer an opportunity for customers to get a leg up on the holiday shopping season.

Last week, Amazon announced a second sales extravaganza for 2022–no it's not technically another Amazon Prime Day–that they’re calling the Amazon Prime Early Access Sale.

Amazon prime day sale 2022